by Ariadna Theokopoulos
Saturday, September 1st, 2012
It appears that unlike journalists in the MSM, advertisers hold nothing scared, not even names that are only fit to be uttered reverently, never to make jokes about in questionable taste.
Take for instance the Estonian gas company ad for cheaper gas, featuring the Auschwitz iconic Arbeit Macht Frei gate with the caption “Gas heating — flexible, convenient, and effective.”
He felt his humor had been misunderstood so he persisted by explaining that Hitler killed himself because he was bankrupted by the Auschwitz gas bill. Sven said he felt sorry for the victims and their families but he wanted them to know that “the CH4 gas is not toxic and can be used for heating, even those with such a sad history.” You can’t make this stuff up.
Then there is the Dubai ad, another advertising group that needs an intensive Holocaust sensitivity seminar, advertising a fitness center, which features the image of the train tracks leading to Auschwitz. The caption says, “Kiss your calories good bye.”
The advertiser said he used the image to suggest that the exercise and fitness gym promoted in the ad is like a “concentration camp for calories.”
He then explained the core principle of advertising: “the way branding works is… you get people talking about your business.” He got that in spades.
Could it be that this is a twisted, diminished form of free speech, chipping at taboos, and could advertising, ironically, be a refuge for would-be or failed journalists, the only pasture where they hope there are no sacred cows? It makes one think of a tube of toothpaste, tightly capped, that when pressed oozes toothpaste through a fissure at the other end.